3 minute read
In 2021, Universal Tennis reached greater heights than ever before as an organization, starting with the decision to rename and refresh the brand, which was unveiled in May. The name “Universal Tennis” shifts sights firmly towards the future of the sport, building upon a strong foundation rooted in the gold-standard UTR Rating.
The growth across the marketplace in terms of registered users, power players, events, clubs, coaches, products, and much more has been striking.
Universal Tennis Flex Leagues have created organized opportunities for players of all levels and ages around the country to get rated on their own schedule. The number of participants has exploded in the past 12 months with leagues taking place in over 75 cities.
Universal Tennis continues to see significant adoption of the platform globally, including the new iOS mobile app.
The Universal Tennis app, available in the U.S., allows all tennis players to find competitive matches, meet up with new players, leagues, and even paid hitting services. With a more personalized experience, everyone is finding more and better quality tennis to play than ever before. More countries will be available on iOS soon and the Android version is on the way.
The UTR Pro Tennis Tour experienced a highly successful inaugural year of its multi-year $20+ million commitment. Nearly 190 tournaments, totaling 10,000 matches were played across 15 countries and awarded competitors $3.6 million in prize money. Universal Tennis is looking forward to an even bigger year in 2022, already announcing 60+ events in the first six months of the year.
In the U.S., Universal Tennis also launched the National Pathway program this summer which saw eight regional events held for boys and girls in three different age groups. The first season of events for the Junior National Pathway was completed in early December with the first ever Junior National Championships in Las Vegas.
With the National Pathway, high school players have more opportunities to be exposed to college coaches and can get to actually compete on college campuses around the nation.
Universal Tennis is a profitable business scaling quickly as the largest operator of tennis events in the U.S. with nearly 3,000 per month and the leading provider of tech, funding, and recruiting tools for college coaches.
Universal Tennis is fresh off announcing the exciting news about its expanded partnership as the Official Rating System of Tennis Australia. Through this, Australia will amplify player-centric development pathways and competitive playing opportunities across the country using the UTR Rating and UT Platform — a strong testament to the quality and accessibility of Universal Tennis technology.
Expect a lot more from Universal Tennis in 2022 and beyond.