March 7, 2021 (Palo Alto, CA) - Universal Tennis and the Ontario Tennis Association (OTA), the largest Provincial Tennis Association in Canada, have teamed up as strategic partners, aiming to make tennis more accessible, affordable, and fun in the Ontario community.
Under the partnership, Universal Tennis will provide OTA member clubs the opportunity to utilize the best-in-class UTR tournament system to help run club-level tournaments, house league fixtures, team practices, and ladder matches. All results will automatically feed into the UTR system, contributing to the most accurate rating possible for all participants.
As the largest Provincial Tennis Association in Canada, the OTA boasts 250 clubs and approximately 75,000 adult and child tennis players. The two basic aims of the OTA are to encourage participation in the sport of tennis in Ontario and to provide a structure of services that will assist players to reach a level of competence consistent with their personal goals and abilities.
The strength of the OTA is seen in both its sheer numbers and exposure to every corner of the province and for the creation and maintenance of an atmosphere of unlimited tennis opportunities for players of all levels, from grassroots to national-caliber athletes. The OTA’s partnership with Universal Tennis will bring even more of these valuable opportunities to new and avid tennis fans.
“The OTA is pleased to welcome Universal Tennis as a partner,” said OTA President and CEO James Boyce. “The UTR worldwide tennis rating platform will be an excellent addition to our clubs’ member benefits and will allow rec-level players to literally be on the same rating platform as over 2 million other players from around the world, including the world’s best. We look forward to promoting the benefits of UTR to our 250 member tennis clubs, their players, and the larger Ontario tennis community.”
“We are pleased to be partnering with the largest Provincial Tennis Association in Canada,,” said Anne Worcester, President of Universal Tennis. “Our aim is to support Ontario’s tennis clubs, players, and coaches in order to create more opportunities to promote friendly, level-based competition and open new pathways to the game for players of all levels. Through competitive play at OTA member clubs adopting the UTR Engagement platform for competitive events, rec-level players in Ontario can play locally while having their UTR results count globally.”
About Universal Tennis
The mission of Universal Tennis is to make tennis more affordable, accessible, and fun for all players, regardless of age, gender, level, and socioeconomic status. The UTR Engagement Platform is anchored by the Universal Tennis Rating (UTR), the world’s most accurate singles and doubles tennis rating system; and provides the tools and solutions to make the Universal Tennis Rating relevant and valuable to players, coaches, and organizers in their local domain. Universal Tennis is creating opportunities and pathways for players from all over the world, in all stages of life, to find better matches and unlock a more fun and flexible tennis experience. Go to UniversalTennis.com to sign up, activate your player profile and join the global tennis community. Watch our video and connect on social @UniversalTennis to learn more.
Universal Tennis: Ben Makarenko, email@example.com